Disney's Enchanting VR Experience

Virtual Reality (VR) is in my opinion one of the coolest and smartest new pieces of technology making its way into the marketing world.  VR technology is still very new for your average consumer, but it has made a fantastic impression.  Many companies are getting involved in VR, but the two largest ones to date would be Samsung and Google.  While they are focusing most on developing new technologies and capabilities for VR, other companies have caught on to the VR trend and are using it as a unique marketing tool.

The best example of this I have seen as of late (or really ever) is a promotion for Disney's new live-action 'Beauty and the Beast' film.  VR was built to showcase incredible visual experiences, and Disney used it for just that.  Disney created a Virtual Reality version of the song "Be Our Guest" from the new movie, as shown from Belle's perspective.  The experience checks off pretty much anything you could ask for- it's colorful, exciting, and in-your-face in every direction.  If you have seen the movie, it is like experiencing it in a crazy, unique way, reminding you of how amazing it was in theaters.  If you haven't seen the movie, go ahead and get that credit card ready because this experience is all the motivation you need.  Disney promoted this VR on the Beauty and the Beast Facebook page, showing it via a 360-degree video and provided a link to the real VR experience if you have a viewer.  

Click here to view this incredible experience on Facebook, though there really is nothing like the real VR experience with a viewer.  Considering the Facebook video already has 10 million views and counting, I believe other companies should take note.  VR is the future, and it is about time marketing is catching up.